conversion rate optimization expert, CRO specialist, e-commerce conversion strategies, SEO and SEM for conversions, B2B online sales optimization, digital marketing innovator, website traffic to sales converter, custom printing e-commerce growth, Amazon supplier optimization, online order funnel expert e-commerce pioneer, search engine marketing for CRO, conversion-focused SEO, B2B printing site optimization, customer acquisition strategies, online revenue growth, digital sales funnel design, landing page optimization, A/B testing advocate, user experience enhancement for conversions resilient CRO leader, e-commerce passion drive, dot-com era heretic, My1stop.com success, Amazon label inquiry to conversion, customer astonishment program, peak season sales optimization, global e-commerce expansion, supply chain for online efficiency, health recovery to CRO comeback

PASSION = PURPOSE, PURPOSE = PASSION

Fractional CRO Services

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Our fractional Chief Revenue Officer philosophy is based on leadership over Sales, Marketing, and Service departments. We bring an entrepreneurial spirit to every role within those departments and a strategic plan where all those departments are working together in unison. Without the Service department, a business just "churns" losing business as fast as you gain business or worse. Without marketing, prospective customers who need your product or service can't “find" your business in a meaningful way right when the prospective customer needs it. Without the Sales Department, your business isn't solving problems becoming indispensable parts of your customers's business, and uncovering even larger opportunities. Conversely, when all three departments are working in unison, there is an exponential effect to Revenue Growth as well as a lean efficiency of resources while all three departments work together toward a common mission.

We delve deep into Packaging, Label and RFID industry dynamics

With over 30 years of very successful Custom Label, Packaging, and Supply Chain experience, we employ the same tactics from strategies and tactics that were successful and/or steer clear of strategies and tactics we learned were not successful.

15 year experience at one of the nations leading Label Converter manufacturing means our knowledge of materials and production processes is formidable.

Conversely, 15 years at one of the nations leading Distributor’s means we understand the end using customer and what it means to turn manufacturing, new product development, Finance, and Inventory Management into best in class execution for World Class customers

At CustomPath, we don't just offer solutions; we foster a partnership built on trust, transparency, integrity and shared success. Whether it's optimizing your digital presence to be “found,” refining your branding strategy, training sales and service staff or unlocking new avenues for growth, CustomPath is committed to navigating the intricacies of hitting your business Revenue Goals.

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BIO-Michael Del Chiaro
Passion = Purpose, Purpose = Passion

From a young age in a poor Sacramento family, I displayed entrepreneurial spirit by selling garden vegetables door-to-door for pocket money, then collecting recyclables for better earnings. By middle school, I managed multiple paper routes, treating them like my own business. In high school, I juggled a paper route with restaurant jobs as a dishwasher and busboy, discovering the value of tips. At 17, independent due to family issues, I briefly worked at UPS before excelling as a door-to-door vacuum salesman, winning global sales awards. I later sold gym memberships, ran a handyman business, waited tables at a French restaurant, and returned to UPS as a supervisor. This led to a thriving used car business, buying wholesale at auctions and selling retail, which became my full-time focus until personal setbacks forced me to start over in Kansas in 1990.

In Kansas, I worked nights as a janitor while pursuing education, earning an associate's degree with a 4.0 GPA and a scholarship to Benedictine College, where I double-majored in political science and economics, graduating as salutatorian. I interned for Senator Bob Dole but chose a Federal Reserve Bank management program over law school, rising to supervisor. A headhunter recruited me to start a Management Recruiters International franchise for a printing company, where I built successful divisions, earned top producer awards, and transitioned to VP roles in training, sales, and marketing. Passionate about e-commerce amid the dot-com era, I launched early B2B printing sites like My1stop.com, self-educating on SEO and SEM to drive online orders.

My e-commerce and custom label expertise exploded with Amazon.com, starting with developing an innovative multi-function label that saved labor, leading to nationwide custom label supply contracts for Amazon.com. I solved issues like printer jams and adhesive failures, built a label lab for quality control, outsourced barcode production, and managed peak-season contingency inventory. As Amazon.com grew, my team at GO2Partners replaced lost accounts, scaling to $91 million in annual label sales by 2022, became a top ten supplier to Amazon.com, creating over 50 new products, and expanding globally to Mexico and Australia. We navigated Covid supply crises as critical workers. Health issues from sepsis ended my role in 2023, but after recovery, I'm spiritually wiser and ready for new challenges, prioritizing balance.

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Address

Fort Scott, Kansas, US

Phone Number

(620) 224-1244

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